In the world of Pay Per Click (PPC) advertising especially Google AdWords it’s really not that difficult to find a “Google AdWords Consultant” that will gladly show you how to put together and run your AdWords campaigns or even set up and manage the entire AdWords process for you. Deciding whether to hire someone to do the job or to run your own Pay Per Click, there are things to consider on both ends. Let’s take a brief look at both scenarios and see if we can help you make an informed decision on what is the right choice is for you.
Jumping into the Google AdWords training program is probably the best way to go if you;
• A. Have the time and desire to learn it or
• B. Can’t really shell out the bucks to pay someone to do it for you.
If you have more time than cash, a good place to start is to do a search for: Google AdWords Certification Program
This is the place to go to either just learn the basics or go all the way and get certified as a Google AdWords Professional. This soup to nuts learning center provides you everything you need and access to these tutorials is totally free. Just sign and up go at your own pace. There are videos and articles that totally explain it all.
If you feel you have a knack for AdWords, go through all the lessons and shoot for your Google AdWords Certification certificate. When you feel ready you can plunk down your $50 to take you exam and if you pass… WOOHOO! hang out your shingle cuz you are “Certified”!
There are some great advantages to being certified…not the least being able to ask for a raise from your employer since you have now become much more valuable to the company. You can always become part of Google Certified Partners Network. You’ll be listed among many certified professionals and can become a Google AdWords Consultant to businesses and individuals seeking you and your services for hire.
If the whole study thing and the whole do it yourself Pay Per Click management studying is not your style, you may choose to hire your own Certified Google AdWords Consultant. You may not find your PPC guru in the local classified; as a matter of fact you may want to start your search here at the previously mentioned:
Google AdWords Certified Partners.
Here you will find huge network of Internet Marketing Professionals who have joined the Google AdWords Certified Partners by applying for and being accepted into the network. You will find (SEOs) for organic search engine optimization, Search Engine Marketers for PPC and many folks will have experience in both areas. These guys have taken and passed the exams for Google AdWords Professional Certification and they are running at least one AdWords accounts presently. You can search Google Certified Partners with Google or just go here: https://AdWords.google.com/professionals/search/,. You’ll be asked to few questions and matched with results that best fit your needs.
One last note; you may have seen some of these fancy ads screaming about how they can show you how to beat the “Google Giant” or “Game the System”. Though there are many many legitimate AdWords Experts out there be wary of an offer of $97 that promises to save you tons of AdWords Cash and can have you can driving a Mercedes Benz in just 3 months…If it sounds too good to be true.. it probably is…check it out carefully before you buy.. There are no short cuts….either invest money in a reputable AdWords Professional or take the time to learn the system, you’ll be glad you did.